Toyota
C-HR
Involvement: Co-Creative Lead, Art Direction, Design
For the release of the Toyota C-HR in 2016 , we created the pre and post launch photography for it’s marketing assets, along with the launch website.
At Saatchi & Saatchi, I had the opportunity to work on the C-HRs photography and web build for its European release in 2016. We produced two series of photography sets for the pre and post release marketing photography.
Working alongside Bruno Di Lucca, we set the art direction, attended the shoots and oversaw the re-touching to ensure our vision was carried through. Photographers: Benedict Redgrove (pre release) & Olaf Hauschulz (post release).
Some of our inspiration for deciding lighting, angles and tones
