Online Safety
Involvement: Co-Creative Lead, Art Direction, Design, Animation, Illustration, print
During the time of Cambridge Analytica and the fear of data leaks, we helped create awareness of Google’s incredible suite of digital tools that can help everyone be safer online.
At Phantom, I had the opportunity to work with Google on a response to the rising fear around big tech companies and data leaks.
Working alongside Lisa Berenson, whose focus was on copy, we created a series of visual messages that shed light on the incredible suite of digital tools that can help everyone be safer online. We used Google’s safety badge as a core visual to communicate safety and to house the illustrations that bought the messages to life. The campaign had a large presence in London through many different touch points.
To communicate Google’s safety tools effectively, we sketched and created beautiful illustrations that could be paired with great headlines.
We had a large OOH presence with the campaign spanning across newspapers, magazines, digital 6 sheets, underground takeovers and more.
Animated Digital Escalator Panel and 6 sheet
We created a series of pre-rolls for Youtube and worked with Jungle to recorded the voice overs.
YouTube pre-roll