Toyota
Safe & Sound
Involvement: App Art Direction, Design, Animation, Illustration
One in five new drivers crash in their first year. We created an app that’s a perfect exchange between parents and their teenagers. The teenager gets the car - the parents get peace of mind.
At Saatchi & Saatchi, I had the opportunity to work with Toyota Europe to create a smartphone app that proposes the threat of a humorous embarrassment to stop teenagers speeding or using phones when driving.
Working within a creative team at Saatchi, I created the app’s art direction, designed the app, created the in-app animations plus animations for awards entry videos.
